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The Red Bull Music Academy is a month long university of (mainly) electronic music that invites a range of students from around the world to participate. By day the students are lectured on all aspects of the music industry by professionals and superstars like Hugh Masekela, Bob Moog, Prince Paul and Patrice – after which they disappear into labs to produce their own music based on the knowledge and inspiration they have received.

After attending Music Academies in Dublin and Roma, Jingo was appointed the South African media liaison for the Cape Town edition of the Music Academy. This involved working closely with a range of local and international media including Rolling Stone and MTV; getting them up to speed with the South African milieu, developing story leads and facilitating access to artists and Academy events.

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